Search & visibility
SEO, site structure and content that help businesses become easier to find and understand across traditional and emerging AI search experiences.
SEO · AI search visibility · Content strategyIndependent digital consultancy · Australia
Good work
deserves to
be found.
Search, ecommerce and AI work for businesses that care about the details behind the click.
We work where search visibility meets the practical realities of selling online.
Burleigh Heads, Queensland · Working across AustraliaSelected client resultEstablished retail business · year-on-year
+32%Website sessions
+42%Completed checkouts
+49%Net sales
For one established retail client, changes we implemented contributed to this growth. These are business-wide year-on-year figures; multiple factors may have influenced the results.
01 / Expertise
What happens after the click matters, too.
Strong digital visibility depends on what people find when they arrive: clear information, useful content and a store that works well behind the scenes.
Ecommerce
Practical improvement of product pages, collections, catalogues and merchandising, informed by hands-on work with independent retailers.
Shopify · Lightspeed · Product content · CataloguesDigital workflows
Thoughtful use of AI and streamlined processes to make recurring content and operational work more consistent and manageable.
AI-assisted workflows · Process improvement · Content systems02 / Selected experience
Work behind the words.
A closer look at the challenges we work on, with client identities kept private.
Featured retail work
From visibility to the final checkout.
We implemented changes for an established retail client. During the period, the business recorded year-on-year growth of 32% in website sessions, 42% in completed checkouts and 49% in net sales. Our work contributed to these business-wide results.
Retail content
Making product information more useful
Developing consistent product-page copy and structured information that helps customers compare styles, understand fit and care, and navigate related products.
Store operations
Bringing order to complex catalogues
Working through product data, categories and import requirements so online stores are easier to maintain and easier for customers to browse.
Search & AI
Connecting content with discoverability
Applying search principles to titles, descriptions, collection structure and on-page content while exploring practical ways AI can support repeatable ecommerce work.
Further examples describe areas of work. Client identities and detailed project scope can be added with permission.
03 / Ways of working
The right shape for the work.
Some problems need a focused second opinion. Others need someone to get inside the store and make the changes.
A clear-eyed audit
A focused look at search visibility, content and the customer journey, with priorities grounded in what matters to the business.
Hands-on improvement
Defined work such as catalogue clean-up, product-page optimisation or a more coherent content structure.
Embedded support
Continued collaboration across ecommerce, search and digital workflows as priorities evolve.
04 / About the practice
Close to
the work.
Burleigh Search Co is an independent consultancy led by Georgia C. We started in 2020, and our work with small businesses across Sydney and South East Queensland has grown largely through referrals and lasting client relationships.
We work where ecommerce operations, search and content meet. That means staying close to the details: product data, page structure, copy and the decisions that make an online store easier to find and better to use.
We bring an independent perspective and hands-on care to work that is easy to overlook, but makes a difference to the whole experience.
05 / Contact
Have something
in mind?
For a collaboration, an opportunity or a specific digital challenge, leave us a note.
